Search Engine Optimization,what it is?

February 3, 2014 / Featured / 5 Comments /

All that have previously created a website have heard of seo, but did the pay it any notice? Seo is a really important part for your websites and it is an absolute must for them.

SEO-> is Search Engine Visibility, for here on out we will refer to it with its’ abbreviation seo. Not one (even Google) can guarantee you to rank first for every keyword. There are many rules to follow for seo, and many differ depending on the search engine. 

For example Google does not consider H1 tags as a big factor on the contrary Bing requires them to better rank your website.

Two tools will become a necessity for your websites :
-> Google webmaster tools 
-> Bing Webmaster tools (Bing and Yahoo get their data from here)

With these tools you specify how search engines will index your site and how the search results will appear. You also ge valuable information about the search queries that your sites appears on, how they rank and other relative data. These tools are a necessity if you want to have full control over your website and search engines (in respond to your websites of course).

Here i would like to point out google analytics as a tool, with it you can keep track of all your visitors and gather valuable data.

There are many seo rules to check, there are also many websites that check them, the ones i have personally used mostly are:
-> (it has general suggestions about your website as well as marketing hints)
-> nibbler (you get more specific data for seo as well as other categories)
-> Google webmaster tools, and Bing webmaster tools give you their own suggestions for your websites after they crawl them.

PS. SEO rules are dynamic, only a small portion of them are permanent, one of the fields that has had a great influence in the last years are social networks, the more followers and social interaction you have, the better your website will rank.

  • Gerry

    You seem to have some very valuable information here, but I can’t make it through your post because it is riddled with copy editing errors. I would suggest giving your text a good proofreading before posting. Readers take you more seriously if you show you can write professionally. Just some advice I hope is helpful. That said, I’m definitely going to check out some of your ideas on optimizing a website.

      • I really value your opinion and i will try my best to improve my writing.
  • It is generally stated that you are competing with your competitors and not against Google presumably because Google does not play dice with publishers. However I find that Google sits in judgment over your content and decides exposure of your content according to some hidden rules.
    Therefore results of SEO may not correspond to the anticipated results. Under these conditions, SEO alone is not sufficient to drive traffic to a website.
    I would appreciate, if others also share their experience on this point.
    Moreover Google should simplify its web-master guidelines because many are needed only because Google mandates them but this complicates SEO and keeps SEO beyond public reach

  • Hi, While i really like and actually agree with what you commented, i would like to add that each search engine has its own perks. As such you can not blame google for what they are doing, their updates mostly are to ensure that spamming and other blackhat seo tactics will get eliminated. On the other hand everyone are aware that search engine traffic is not the only traffic you should work for, even seo itself renders link building as one of the most important factors.

  • Owen

    Hey Jonid, I’m from Australia. I thought it was good that you looked at 2 search engines, there are others too like DuckDuckGo and LookSee. Also I enjoyed your writing style, it makes it interesting and enjoyable and shows your passion. Gerry its a big world out there, how many languages do you work with?